Comedy · 15–30s
Hook-first skits
A recognisable situation, exaggerated just enough to be funny, resolved before anyone has a reason to scroll. The joke carries the video; the first line carries the joke.
Digital Creator & Content Strategist
Also known as Shahab Khan Solangi — @shahabkhansolangi on TikTok.
Short-form vertical content for TikTok, Instagram Reels and Facebook — written so the idea lands before anyone has a reason to scroll. Available for brand collaborations, UGC and content strategy work.

@shahabkhansolangi · TikTok
Where to find me
Every account linked below is genuinely mine — there are no others. Follow whichever one you actually use.
@shahabkhansolangi
Short-form video, trending audio and the experiments that turn into everything else.
(opens in a new tab)@shahabaftab2
Reels, carousels and stories — the most direct line for brand enquiries.
(opens in a new tab)Shahab Khan
Longer cuts and community conversation, where posts keep travelling via shares.
(opens in a new tab)What I make
Not a mood board. These are the shapes the content actually takes, and what each one is good for.
Comedy · 15–30s
A recognisable situation, exaggerated just enough to be funny, resolved before anyone has a reason to scroll. The joke carries the video; the first line carries the joke.
Reactive · 7–20s
Taking a sound or format while it is still climbing and bending it to something my audience actually recognises. Speed matters more than polish here.
Value · 30–60s
One idea, said plainly to camera, with the conclusion up front instead of saved for the end. These are the posts people send to a friend.
Gallery
A few frames from the places the work actually happens. Tap any photo for the full gallery.
For brands
Six options, priced on scope rather than a rate card. Send a budget range and you will get a straight answer.
A single vertical video built around your product, written so the sell lands after the viewer is already invested.
Ad-ready footage delivered to you as files. Nothing goes out on my profiles — you run it from your own account.
A longer run of content across a few months, so your product becomes something my audience expects to see rather than a one-off ad.
Notes
Practical writing on hooks, systems and working with brands. No growth hacks.
3 min read
One video, three platforms, three different audiences who arrived in completely different moods.
Read3 min read
A caption has one job on a short-form video, and it is not describing what the viewer just watched.
Read4 min read
Getting booked once is mostly about your numbers. Getting booked again is entirely about how you behaved.
ReadQuestions
If yours is not here, the contact page goes straight to me.
Shahab Khan is a digital creator and content strategist who makes short-form vertical video for TikTok, Instagram Reels and Facebook. He also helps brands and in-house social teams build content that reads as content rather than as advertising.
Yes. Shahab Khan and Shahab Khan Solangi are the same person — Solangi is the family name, and it is the spelling used on TikTok, where the account is @shahabkhansolangi. This site is his official website, and the profiles linked from it are the only accounts that belong to him.
Three: TikTok as @shahabkhansolangi, Instagram as @shahabaftab2, and Facebook. Every profile is linked from the homepage and the contact page of this site, and those are the only accounts that are his.
Use the form on the contact page, or send a direct message on Instagram, which is the fastest route. Include the product, your timeline and a budget range — the budget range is what determines which format is realistic.
It depends on the deliverable, how long you need paid usage rights for, and whether you want category exclusivity. Send a brief with a budget range and you will get a straight quote within two working days, or an honest no.
Yes. Filming, editing and delivery all happen remotely, and content can be delivered in Urdu or English. Products that need to be physically shipped are the only thing that adds real time to a schedule.
Always. Paid and gifted partnerships are labelled using the platform's own disclosure tools plus a clear line in the caption. It is a legal requirement in most markets and it has no measurable downside on performance.
Send the brief — product, timeline and a budget range. You will get an honest yes, a better idea, or a straight no within two working days.