About
Shahab Khan — the person behind the posts
I am a digital creator and content strategist. I make short-form vertical video for TikTok, Instagram Reels and Facebook, and I help brands and in-house social teams make content that reads as content rather than as advertising.
Most of what I do is unglamorous: writing the same opening line nine different ways, reshooting because the light changed, cutting a joke that was funny but slow. The interesting part is that this is measurable work — you can be wrong on Tuesday and know it by Thursday, which is rarer than it sounds.
- Role
- Digital Creator & Content Strategist
- Languages
- Urdu and English
- Platforms
- TikTok, Instagram, Facebook
- Availability
- Open to collaborations, worldwide
How I work
Four things I am fairly stubborn about
These are not aspirations. They are the rules that decide what gets published and what gets deleted.
The hook is the product
A video nobody finishes is a video nobody saw. I spend more time on the first two seconds than on the rest of the edit combined, because that is where the platform makes its decision and there is no appealing it.
Say the true thing
If a product has a weakness, it goes in the video. That sounds like a risk to the brand and it is the opposite — a recommendation from someone who criticises things is worth something. One that praises everything is worth nothing.
Volume beats polish
Ten decent videos teach you more than one perfect one, and they give the algorithm ten chances instead of one. The goal is a repeatable weekly output I can sustain on a bad week, not a showreel.
Write for sound off
Subtitles on everything, key information on screen, and a video that still works muted. It is the accessible choice and it happens to be the one that performs, because most of the feed is watched silently.
Capabilities
What I actually do myself
No agency, no production team. That keeps turnaround short and the brief from getting lost between three people.
- Concept and script writing
- Filming and self-directing
- Vertical editing and subtitling
- Hook testing and iteration
- Trend spotting and fast turnaround
- Caption and hashtag strategy
- Brand brief interpretation
- Performance reporting
Follow
Every account that is genuinely mine
If you see another profile using my name, it is not me.
TikTok
@shahabkhansolangi
Short-form video, trending audio and the experiments that turn into everything else.
(opens in a new tab)Instagram
@shahabaftab2
Reels, carousels and stories — the most direct line for brand enquiries.
(opens in a new tab)Facebook
Shahab Khan
Longer cuts and community conversation, where posts keep travelling via shares.
(opens in a new tab)
Want the long version?
Ask me anything the site does not answer. I reply to briefs within two working days, and to everything else eventually.