Latest3 min read
Posting the Same Video to TikTok, Reels and Facebook
One video, three platforms, three different audiences who arrived in completely different moods.
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Notes on making content
What I have actually learned making short-form video, written down so I stop repeating myself in DMs. No growth hacks, no engagement pods, nothing that stops working when a platform changes its mind.
All articles
3 min read
Captions That Earn the Save
A caption has one job on a short-form video, and it is not describing what the viewer just watched.
- Captions
- Copywriting
- Engagement
4 min read
What Brands Actually Want From a Creator Collaboration
Getting booked once is mostly about your numbers. Getting booked again is entirely about how you behaved.
- Brand deals
- Influencer marketing
- Working with brands
4 min read
A Weekly Content System That Survives a Bad Week
Consistency is not a personality trait. It is a consequence of how much your process depends on you feeling good.
- Content strategy
- Systems
- Consistency
4 min read
How to Hook a Viewer in the First Two Seconds
Nobody decides to watch your video. They decide not to leave it. Those are different problems, and only one of them is solvable in the edit.
- Short-form video
- Hooks
- Retention
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