Portfolio
A portfolio of short-form video is a strange thing to present as stills, so this is organised by format instead. Each one below is a shape I make repeatedly, with an honest note on what it is good at — including the ones that are better for reach than for conversion.
The formats
Every format has a trade-off. Reach and conversion are rarely the same video, and pretending otherwise is how campaigns get judged against the wrong number.
Comedy · 15–30s
A recognisable situation, exaggerated just enough to be funny, resolved before anyone has a reason to scroll. The joke carries the video; the first line carries the joke.
Best place to hide a product mention, because the viewer stays for the punchline rather than the pitch.
Reactive · 7–20s
Taking a sound or format while it is still climbing and bending it to something my audience actually recognises. Speed matters more than polish here.
The fastest route to reach, but it needs a same-week turnaround to be worth doing.
Value · 30–60s
One idea, said plainly to camera, with the conclusion up front instead of saved for the end. These are the posts people send to a friend.
Highest save and share rate, which is what keeps a video being served weeks after it went up.
Story · 20–45s
The setup, the retakes, the thing that went wrong. Process content builds more trust than finished content, because it is harder to fake.
Ideal for showing how a product is used over days rather than in one staged shot.
Commercial · 20–45s
A real demonstration with a real verdict. If something about the product is weak, that goes in too — which is precisely why the recommendation lands.
Converts best of everything here, and the honesty is the reason, not a caveat.
Engagement · 10–30s
Answering comments as their own videos. It costs nothing to make, tells the algorithm the last post mattered, and gives regulars a reason to keep commenting.
Cheap extra surface area on a campaign that is already performing.
Go and watch
Nothing here is embedded, on purpose — it would slow the page down and the numbers on the post itself are more useful than a screenshot anyway.
@shahabkhansolangi
Short-form video, trending audio and the experiments that turn into everything else.
(opens in a new tab)@shahabaftab2
Reels, carousels and stories — the most direct line for brand enquiries.
(opens in a new tab)Shahab Khan
Longer cuts and community conversation, where posts keep travelling via shares.
(opens in a new tab)Tell me which format you had in mind — or describe the problem and I will tell you which one fits.